ALLOYBuy Real World Products using your Reward Points
Globally, 48 trillion Reward Points from Brands that are worth close to $360 billion go unredeemed each year. When users sign up for memberships with different Brands, they collect these points for every action taken, be it signing up, or making a purchase among others. But, they usually end up in a situation where the points can neither be consolidated nor redeemed against a preferred reward (the reward they want) due to restrictions. These restrictions include limited avenues, limited products inside a catalogue etc. In short, users are left with limited choice and a cumbersome reward programme that they often end up discarding. This accounts to a double loss in the loyalty-reward ecosystem. For users, most of these points amount to nothing as they are thinly distributed across multiple outlets. And for the brands awarding them, it becomes a liability on their books. In addition, users receive virtual currency or in-house currency (e.g. game points) from downloading, using apps, games and websites which have zero value in the real world. A similar problem is faced by the Publishers of Apps & Websites, who are constantly on the lookout for new and efficient ways to increase user engagement and retention through rewarding. Many of them have already implemented a virtual rewards system (Points I Badges I Tokens) to foster engagement. But, beyond social currency, these points and rewards don't really translate into real world value for their users. To resolve the problem we introduce ALLOY AND REWARD NETWORK Alloy token and Reward Network using REPAC to control ecosystem self balance, together aim to be a bridge between the digital world of virtual currencies and real world rewards from prominent brands across the globe. Consumers can link, combine different Reward Points and Redeem them in the world's first Global Rewards Catalog to avail benefits that are of real value to them. What is ALLOY ? ALLOY Tokens are the Reserve/Anchor currency for the entire ecosystem which will be the medium of exchange in conducting any transaction on the Global Rewards Network. Similar to how USD is the Global Reserve Currency or Anchor Currency facilitating International Trade by a common exchange factor, using ALLOY TOKEN, Partnering Brands & Publishers can set the exchange value for their reward points which will govern redemption in the ecosystem ALLOY, an Ethereum-based token, would be the medium of exchange and redemption in the system. The crypto currency-based token will enable borderless, safe and secure transactions among partnering brands across the globe. Furthermore, the Rewards Network will also act as an exit point for Publishers who are looking to incentivize user engagement by issuing Reward points. This dual partnership model involving Brands and Publishers will drive the new Consumer base to the ecosystem resulting in better transactions. What is Reward Network ? A Global Rewards Network will bring all the three stakeholders on a single platform, leveraging their individual advantages to create a continuous, global chain. The system will be driven by 'Smart contracts' running on Blockchain technology & would allow Consumers to link points from different Reward Programs into a single platform for redemption. This platform will combine & convert individual Program Reward points to the Local fiat equivalent, based on the exchange value set by the participating Brands and Publishers. The consumer will now only see a single fiat value and the various available redemption options such as Merchandise, Subscriptions, Upgrades etc. The idea is to make the whole redemption process simpler & globally interoperable. What is REPAC ? Repac (Real-time Points Adoption & Conversion) On the surface, REPAC enables local Fiat transactions between parties making it frictionless for all businesses. Under the hood, REPAC uses Blockchain & ALLOY enabling global cross border transactions. This preserves the value for all three stakeholders i.e. Brands, Publishers, and Consumers, by converting the currencies & in-house points of different values to a common ALLOY baseline (based on the market value), in real-time, using Smart contracts to facilitate secure and auditable transactions. REPAC Illustration Assumption: 1 ALLOY = $1 (Post ICO) - If a brand has a value of 1,000 points = $1 and issuing 2,000 points to its user, REPAC would inject 2 ALLOYs during redemption i.e. 2,000 Points = $2; $2 = 2 ALLOYs - If a brand has a value of 5,000 points = $1 and issuing 10,000 points to its user, REPAC would inject same 2 ALLOYs i.e. 10,000 Points= $2; $2 = 2 ALLOYs This ensures that the ecosystem is self-balanced, regardless of the volume of points processed by different brands. How it Works ? 1.For Costumers Global Rewards Network will be a secure, one-stop redemption gateway through an app/web interface. They can use the simple app/web interface to collate all the reward points received across participating brands and publishers and store them as Local Fiat Equivalent, enabling them to pick a reward of their choice which will have real world value. The Rewards will be discounted products, subscriptions, upgrades etc., from other Partnering Brands. Brands and Publishers can also integrate the Codernojo SDK & APls to allow their users direct access to the Rewards Network within their respective ecosystem 2. For Brands
Brands around the globe can partner with the Rewards Network by either listing their Products or by allowing their users to redeem Reward points. Brands can even control how and where their Reward points can be redeemed. For Brands who don't have their own rewards program, they will have the option to use the readily available Codemojo engagement kit (Referral, Loyalty & Gamification engines) to generate in-house points which, in turn, can be redeemed in the Network. This gives a high level of freedom and flexibility for the program members during redemption, without compromising their inherent brand identity and existing program. This will also help Brands reduce liabilities that arise out of giving Reward points to less frequent or one-time buyers. 3. For Publishers Publishers running Apps and Websites on the lookout to incentivize new and existing users can integrate Codernojos Plug & Play Gamification engine to reward users with points. These points can be redeemed in the Rewards Network, based on the exchange rate configured by the respective Publishers. This option allows Publishers to drive engagement within the platform with tangible benefits for their users, skipping the major cost of setting up the required infrastructure for Rewarding Engagement. Currently, Codernojos Gamification & Rewards system is used by 2,000s of Publishers engaging over 6mn users every month.
Rewards Network Benefits
Benefits & Privileges
How To Redeem Reward ?
For Example A User residing in India who has accumulated Reward points across different Brands and Publishers, when travelling to New York, USA for a vacation will be able to redeem these points with a Local Brand in New York for products or services such as Hotel Upgrades or even a cup of Coffee using our REPAC technology, thereby, creating a borderless Rewarding and redemption experience. Step 1 User downloads the ALLOY App & links all the rewards/loyalty accounts from participating Brands and Publishers. Step 2 User opts for a redemption of $10 worth of points for a Coffee (issued as Smart Contract). The points are not converted to ALLOY immediately. (Assumption ALLOY will be $1 at the time of Redemption.) Step 3
Uses the Rewards Network & Redeems merchandise or services of their choice. Step 4
During redemption, the REPAC engine takes over & issues the equivalent worth of ALLOY as per the Blockchain Smart Contracts Step 5
REPAC exchanges the ALLOY to Local fiat and sends it to Merchant B. User receives the Merchandise they purchased
Token Allocation Funding utilization Pre ICO Money raised during the Pre ICO will be used in the following areas 25% Development 25% Marketing main ICO 22% Security & Audits 15% Legal 5% Alliance & Partnership 5% Others 3% Moving Head Quarters to Singapore (Within 10 days of Pre ICO completion) Main ICO - Development 38% of the budget will be directed towards expanding the current development team and for building the necessary infrastructure to handle the rapid scale & volume of the Rewards Catalog. - Marketing 25% of budget for marketing, which will focus on creating awareness and adoption of the Global Rewards Network and the ALLOY solution among Brands, Users, and Publishers. - OPEX 16% of budget will cover ALLOY's legal, security, accounting and other associated administration costs. - Sale & Partnerships 14% of the budget from these funds will be directed towards building a Sales and Alliances team to target specific geographies and to build strategic alliances and partnerships with key brands in those regions. - Contingency 7% of the budget is set aside for unforeseen costs. Important Note There will be no new ALLOY tokens created after Initial Token Sale Roadmap Q4 2017 Fund raising & Distribution - Conducting the Pre-ICO & ICO Sale of ALLOY Tokens - Token Distribution to all the Stakeholders Q1 2018 Legal, Recruitment & Technology - Recruitment for Key Talents Legal, Financial planning & Framework for APAC market - Building the core technology on Blockchain - Alpha Consumer App Launch for Android Q2 2018 Updating the existing components with Blockchain technology - Establish strategic Partnerships with Major Brands - Launch of Micro Redemption Catalogue in APAC (Singapore, Indonesia, Thailand, India) - Setting up an Outbound Publisher Acquisition channel for the Rewards Network - Prepare for Launch in Canada, Spain - Legal, Financial planning & Framework for Canada & Spain - Beta Multi-language Consumer App Launch for Android & Web Q3 2018 Expansion - Expansion of Micro Redemption Catalogue with Brand Partners in Canada & Spain - Partnership with Gaming companies to the Reward Network - Partnership with Major Banks, Hotels, Airlines - Prepare for Launch in UK & Australia - Legal Structure, Financial planning & Framework for UK & Australia - Beta Multi-Language Consumer App Launch for iOS - Initiations of Telco’s & utilities partnership in the respective Geography of operations - Acceptance of ALLOY directly for Redemptions Q4 2018 ALLOY Accepted Catalogue & Geography Expansion - Launch of Macro Redemption Catalogue - Prepare Launch of USA & Japan Market (Brands, Publishers, Partnerships) - Legal Structure, Financial planning & Framework for USA & Japan market - Partnership with Major Banks, Hotels, Airlines in operating Geographies - Final Rewards Network Multilingual Consumer APP & Web rollout Q1 2019 Cryptocurrensy Accepted - Accepting other CryptoCurrency into the Rewards Network - Expansion to Canada & EMEA Q2 2019 Growth - Further expansion to USA, Japan, Brazil, Korea and other countries & development
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