INSDECENTRALIZED CONSUMER ECOSYSTEM
The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5 trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from online. Online grocery, being the target segment for INS, is expected to grow to $290 billion in 2020, according to IDG estimates. Despite the tremendous growth, the grocery market has two large interrelated problems - abuse by grocery retailers and ineffective trade promotions. The grocery market dominated by retailers. Retail chains capture a very high share of grocery revenue and have a huge influence over manufacturers, causing deep impact on consumers worldwide. Ineffective, costly and outdated trade promotions practice. Trade promotion spending represent 17% of manufacturer’s sales . Each year, over $50 billion on trade promotions never reaches the consumer. Unfairness in today’s promotion-laden atmosphere go hand in hand with the rising costs of promotions and the inefficiencies they produce. 95% of manufacturers admit that trade promotions inefficiency is an extremely important issue To solve the above problems we introduce INS Ecosystem What is INS Ecosystem ? INS is implementing a decentralized ecosystem enabling consumers to save up to 30% on everyday shopping buying directly from grocery manufacturers. Direct interaction between consumers and manufacturers. Bypassing retailers and wholesalers means a more personalized and transparent grocery shopping experience at lower prices. INS has the prerequisites to perform an ambitious task of disrupting the grocery industry based on our deep industry knowledge and confirmed interest from the largest grocery manufacturers in the world. More than 4 years of grocery industry track record. INS is founded by veterans of the online grocery industry, using the knowledge and experience acquired since 2013. We have built strong relationships manufacturers and gained valuable feedback from consumers. INS received strong interest from some of the largest grocery manufacturers in the world. We signed non-binding memoranda of understanding with: Market Overview 1. Global Grocey Market - The grocery market is one of the largest consumer markets in the world: it is expected to reach $8.5 trillion by 2020 with up to 50% share of a customer’s wallet - Grocery retailers have acquired a dominant market share and high concentration: up to 90% of the market in many countries is controlled by a handful of retailers - The grocery industry is reaching a digital tipping point, with much of its growth expected to come from online Very Large Market With Extensive Impact The global grocery industry is forecasted to grow at a 6.1% annually from 2016 to 2020, reaching an estimated $8.5 trillion in 2020. The grocery market is a defensive one which 13 means that it tends to stay stable in good and bad economic times, given there will always be a demand for food. One of the biggest segments of retail and comprising a significant share of the consumer’s wallet, the industry has a deep impact on grocery sector stakeholders, particularly manufacturers and consumers. As an example of the consumer impact, the figure below shows the portion of consumers’ household spending on food in a variety of countries. High Market Concentration Leads to Higher Prices The concentration of grocery retail markets is high throughout the world. Top grocery retail corporations comprise an incredibly high share of the market. For example, in Portugal, 90% of the grocery market is controlled by the nation’s top three retailers. As the market becomes more concentrated, competition gets weaker and prices of grocery products rise. 2. Online Grocery Market - Online grocery, being the target segment for INS, is expected to grow from $98 billion in 2015 to $290 billion in 2020 - Grocery is the last major consumer market moving rapidly into online, offering tremendous opportunities for those who will lead this shift - INS is well equipped to lead in the online grocery segment and is addressing key consumer demands - cheaper prices, higher convenience, better quality, and unique rewards directly from manufacturers Online Grocery Will Explode The global online grocery market increased by 16% in 2016. IGD projects double-digit annual growth rates for online grocery in largest markets by 2020. Top 10 global markets alone are expected to explode from $98 billion in 2015 to $290 billion in 2020
About INS Ecosystem
1. Overview The INS ecosystem will become the first global decentralized grocery marketplace where consumers can buy products directly from manufacturers, enjoying low transparent prices. Manufacturers compete for consumers and interact with them directly. 2. Ecosystem Participant A. Platform The INS Platform is a decentralized marketplace that allows manufacturers to join, publish their products for sale, carry out promotion and loyalty campaigns, and get feedback from consumers. It enables consumers to order those products and facilitates the order fulfillment process. INS roles include: - INS token creation and the token launch to fund development and expansion - Establishment of a decentralized, fair and secure model for order execution - Development of smart contracts to run the order payment and fulfillment process - Release of the customer website and app, fulfillment app for fulfillment center workers and couriers, and web interfaces for manufacturers and fulfillment center operators - Creation of an effective incentive model for all parties to join the INS ecosystem - Development of an active marketing campaigns to ignite initial traction - Elaboration of the ecosystem’s regulatory aspects B. Manufactures Manufacturers are companies or individuals in the business of fresh produce, groceries and consumable household items. They range from local farmers to large multinationals, such as Procter & Gamble, Unilever, Coca-Cola, etc. Manufacturer roles include: - Publish products - Deliver products ordered by consumers to fulfillment centers - Promote the INS ecosystem by bringing traffic via promotions of derived apps C. Costumers Consumers are individuals or companies that want to buy online high-quality groceries at cheaper prices. Orders can be placed via the INS website, INS app or custom apps derived by manufacturers from the app reference implementation. Consumer roles include: - Search products listed by manufacturers, make orders and pay for them - Participate in feedback requests - Receive promotion, loyalty, referral and feedback rewards D. Fulfillment a. Fulfillment Ceenter Operators Fulfillment center operators are owners or lessees of existing warehousing facilities and/or delivery fleet. They provide the space where workers take products delivered by manufacturers and assemble orders. b. Fulfillment Center Workers Fulfillment center workers, employed by a fulfillment center operator or acting as independent contractors, will follow instructions received via the INS fulfillment app to: - Collect products delivered by manufacturers to fulfillment centers - Assemble products into orders - Pass assembled orders to couriers c. Couriers Couriers, employed by a courier company or acting as independent contractors, will follow instructions received via the INS fulfillment app to: - Pick up orders from fulfillment centers - Deliver orders to consumers
2. Token Distribution
Roadmap Team
Advisors
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